Wednesday, June 11, 2008

InBev to buy Anheuser-Busch?

According to this press release that just fell into my inbox, InBev is offering to buy Anheuser-Busch.

This is interesting. InBev is the global supergiant. AB is also a supergiant, with about 45% of the American market last time I checked. If it goes through then most of the beer in the world will be produced by a ridiculously large company. Although to be fair, most of the world's beer already is produced by ridiculously large companies.

Will AB accept? If they do they won't be an "American" brewery anymore. In fact, none of the superbrewers will be American anymore... Coors became Molson-Coors (Molson being Canadian, of course). Miller became SAB-Miller (South African Breweries). AB played up a lot of marketing that they were the "only" real American brewer. Of course, that ignores the many many small American breweries.

So if AB takes the offer (it sounds like an easy retirement for the already wealthy board of AB), then the only way to get a true American beer will be to head to your local craft brewer. At least thats a good marketing angle for the craft brewers ;)


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