Tuesday, March 11, 2008

Official Beer?

It seems, according to this article, that someone wants to make Budweiser the official beer of Missouri.

The reasoning? Well, "We've got a state dinosaur, a state frog, a state reptile, a state flower, a state nut, but no one has given a thought to a company that's been in Missouri for many, many years and is bringing prosperity to our state and manufacturing a product in our state that many people enjoy". The result would be, hopefully, that more people would be inclined to visit the state.

Ok... but why does anything need an "official" anything at all? What does officiality do? Well we see it at the olympics... companies pay dearly for the right to market themselves as the official whatever. But a state? Having an official animal (while I think is silly anyway) is different than having an official multi-billion dollar corporation's product. Does having an official state frog written on paper, voted into law, make people want to go to Missouri? "Honey, where should we go for vacation... hmm... OH look at this, Missouri has a state frog! Lets go see it!" I'd argue that it doesn't. So why should having an official beer do the same?

What about other businesses in the state that have been around for a long time and bring prosperity? Oh, and 77% of Missourians are Christian... perhaps that could be the official religion?

I think the idea is a good example of what 'lawmakers' do to try and make themselves look useful when they don't want to tackle bigger problems. Like when you're supposed to be studying for an exam and you find any menial task to avoid it... perhaps by writing a blog post on something that you wouldn't normally care about...
...on that note, I guess I have to get back to studying.


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